“Bullshit”. That’s what David Lynch thinks about product placement. Yet the American filmmaker has shot more than 30 commercials over the course of his career, from perfume ads to public service announcements. “I do commercials to make money,” he remarked in a 2008 interview, “but I always say, every time I learn something: efficiency of saying something, and new technologies.” With that in mind, here are the best of the bunch.
‘Obsession’, Calvin Klein (1988)
This series of ads for Calvin Klein interprets quotes from F Scott Fitzgerald, Ernest Hemingway and DH Lawrence. Interestingly, two of the ads feature models who would later go on to star in Twin Peaks just a few years later. The Hemingway ad features James Marshall, who played the solemn biker James Hurley in the director’s landmark show, while Fitzgerald’s presents a kiss between Heather Graham (a late addition to TP’s second season) and a 21-year-old Benicio Del Toro.